It’s faster and more powerful than before, yet remarkably thinner and lighter. It has the brightest, most colourful Mac notebook display ever. And it introduces the Touch Bar — a Multi-Touch enabled strip of glass built into the keyboard for instant access to the tools you want, right when you want them. The new MacBook Pro is built on groundbreaking ideas. And it’s ready for yours.
The new display in the MacBook Pro is the best ever in a Mac notebook. It features brighter LED backlighting and an increased contrast ratio, delivering deeper blacks and brighter whites. Its larger pixel aperture and variable refresh rate make it more power-efficient than previous generations. And it’s the first Mac notebook to support wide colour, for even more vibrant greens and reds. This ensures truer-to-life pictures with realistically vivid details, essential for graphic design, colour grading and editing.
The speakers have been totally redesigned to provide as much as twice the dynamic range and up to 58 percent more volume, with two and a half times louder bass for maximum boom. And they’re connected directly to system power, enabling up to three times more peak power. So they make MacBook Pro the perfect choice for mixing a track on the fly, editing video on location or enjoying a movie on the go.
The Touch Bar replaces the function keys that have long occupied the top of your keyboard with something much more versatile and capable.2 It changes automatically based on what you’re doing to show you relevant tools you already know how to use — system controls like volume and brightness, interactive ways to adjust or browse through content, intelligent typing features like emoji and predictive text, and more. And for the first time, Touch ID is available on a Mac, enabling instant access to logins and fast, secure online purchases with Apple Pay.
Interacting with the new MacBook Pro is a better experience all around. The keyboard has been redesigned to include our new, second-generation butterfly mechanism — meticulously refined for greater comfort and responsiveness. And the Force Touch trackpad is significantly larger, giving your fingers more room to gesture and click.
“Angela Jean Ahrendts is an American businesswoman and the senior vice president of retail at Apple Inc. She was the CEO of Burberry from 2006 to 2014. Ahrendts left Burberry to join Apple in 2014. ”
“Rodney Erickson is a content marketing professional at Apple. Previously, Rodney worked as a marketing manager for a tech software startup. He graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing.”
“Tim Cook is an American business executive, industrial engineer and developer. Cook is the current and seventh Chief Executive Officer of Apple Inc., previously serving as the company's Chief Operating Officer, under its founder Steve Jobs.”
Your Mac has always been the perfect place to sit down and do some serious online shopping. Now with Apple Pay in Safari, it’s an even faster, easier and more secure place to pay on the web — because you can check out without having to enter your credit card number. Look for Apple Pay on many of your favourite sites, then complete your purchase with Touch ID on your iPhone or by double-clicking the side button on your Apple Watch. Your credit card details are never shared by Apple when you use Apple Pay, and your transactions are protected with industry-leading security.
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